European men are flocking to Bulgaria to buy 'breast-boosting beer' after EU accession led to customs duties on the drink being abolished.The millet-ale called Boza which is made from fermented wheat flour and yeast is being snapped up by bar owners, shopkeepers and shoppers from across Europe.
They are said to be keen for their wives and girlfriends to benefit from its reported ability to make women's breasts grow.
Constantin Barbu crossed the Danube from Romania to buy Boza in the Bulgarian border town of Ruse.
He said: "I've bought a case for my wife to try out. I really hope I see an improvement."
And Austrian landlord Klaus Schmidt from the ski resort of Schladming said he was planning a trip soon.
He added: "I had heard of Boza before but it was always so expensive once the tax was added. But now that's gone I'm going to start offering the drink to my après-ski customers."
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